analyze-competition

分类: 数据与AI | 上传者: digital-stoic-org | 下载: 0 | 版本: v1.0（最新）

竞争分析——识别竞争对手，构建特征矩阵，评估定位，并通过杀伤标准框架做出通过/不通过的判决。当“竞争分析”、“比较竞争对手”、“定位与”、“竞争格局”、“战卡”、“竞争对手是谁”时使用。输出分析/竞争分析.md。

更新日志: Source: GitHub https://github.com/digital-stoic-org/agent-skills

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📁 references/
- 📄 methodology.md 6.2 KB
📄 SKILL.md 2.5 KB

SKILL.md

---
name: analyze-competition
description: Competitive analysis — identify competitors, build feature matrix, assess positioning, and produce go/no-go verdict with kill-criteria framing. Use when "competitive analysis", "compare competitors", "positioning vs", "competitive landscape", "battlecard", "who are the competitors". Outputs analysis/competitive-analysis.md.
allowed-tools: ["Read", "Write", "Glob", "Grep", "Bash"]
model: sonnet
context: fork
user-invocable: true
argument-hint: "<product-or-market>"
---

# Analyze Competition

Produce a competitive analysis that scales to available input. Thin input → scout report. Rich input → deep matrix.

## Inputs

Read available context (any order): PRD, market notes, prior analysis, pasted Perplexity output, competitor URLs. If `$ARGUMENTS` names a product/market, use that as seed. If nothing found, ask user for product name + target segment.

## Methodology

1. **Discover** — direct, indirect, adjacent, substitute competitors. Use 3-tier search: known names → category search → adjacent categories.
2. **Compare** — side-by-side feature/capability matrix (✅/❌/🟡).
3. **Position** — pricing/business model, target segment, UVP, moat per competitor.
4. **Assess** — kill-criteria check against thresholds. Be honest about where target product loses.
5. **Enrich** — always append a tailored Perplexity deep-search prompt for gaps found.

## Output

Write `analysis/competitive-analysis.md` using the template in `references/methodology.md` § Output Template.

**Core sections** (always present): Competitors table, Kill-Criteria Check, Sources, Perplexity prompt.
**Optional sections** (when data supports): Feature Matrix, Positioning, Gaps & Opportunities. Mark missing sections `[insufficient data — enrich via Perplexity prompt below]`.
**Optional frameworks** (apply only when trigger condition met): Market Timing, Trajectory, ERRC, Entry Barriers. See `references/methodology.md` § Optional Frameworks.

## Key Rules

- Cite sources for every factual claim
- Adapt sources to industry (see `references/methodology.md` § Industry Sources)
- Kill-criteria: if any criterion breaches threshold → explicit kill recommendation
- No speculation — mark uncertain data with confidence level (high/medium/low)
- See `references/methodology.md` for output template, Perplexity prompt, and FR sources
- **Next step**: At end of output, suggest `/ux-strategize empathy-map {subject}` to start building UX artifacts from the analysis

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analyze-competition

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SKILL.md

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