marketing-hooks

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Create compelling marketing hooks and content structures using the Puzzle-Driven Model. Use when creating social media posts, newsletters, video scripts, or any marketing content that needs to capture attention. Triggers include "write a hook", "create a title", "make this more engaging", "content structure", "wow factor", or when analyzing why content performs well.

Changelog: Source: GitHub https://github.com/YuqingNicole/marketing-hooks

Directory Structure

Current level: tree/master/skills/marketing-hooks/

📁 references/
- 📄 EXAMPLES.md 7.2 KB
📄 LICENSE 1.1 KB
📄 README.md 9.2 KB
📄 SKILL.md 4.8 KB

SKILL.md

---
name: marketing-hooks
description: Create compelling marketing hooks and content structures using the Puzzle-Driven Model. Use when creating social media posts, newsletters, video scripts, or any marketing content that needs to capture attention. Triggers include "write a hook", "create a title", "make this more engaging", "content structure", "wow factor", or when analyzing why content performs well.
---

# Marketing Hooks - Puzzle-Driven Content Model

Create attention-grabbing marketing content using proven psychological frameworks.

## Core Principle: Questions Drive Engagement

**Good content is driven by good questions. Good questions are puzzles.**

When your opening creates a puzzle, the audience's brain automatically tries to solve it. This creates engagement and retention.

## Four Question Types

### 1. How-Type (Method)
**Pattern:** "How to [achieve desired outcome]?"

**Examples:**
- "How to become wealthy quickly?"
- "From white-label to brand?"
- "How to start cross-border e-commerce?"
- "How to 10x your productivity with AI?"

**Best for:** Tutorials, guides, practical content

### 2. Why-Type (Reason)
**Pattern:** "Why [surprising fact/outcome]?"

**Examples:**
- "Why did they become CEO?"
- "Why 90% of AI tools fail?"
- "Why top creators don't post daily?"

**Best for:** Analysis, insights, thought leadership

### 3. What-Type (Definition)
**Pattern:** "What is [concept/term]?"

**Examples:**
- "What is supply-side reform?"
- "What is CPS?"
- "What is Product-Market Fit?"

**Best for:** Educational content, explainers

### 4. WoW-Type (Extreme Case) ⭐ HIGHEST ENGAGEMENT
**Pattern:** Create probability-defying extreme cases

**Core insight:** WoW = Manufacturing extremely low-probability extreme cases

**Formula:**
- **Discover extremes** → Get traffic
- **Become extreme** → Build brand

**Examples:**
- "Gen-Z makes $100K/month with AI"
- "10K followers in 3 days - the secret"
- "I replaced my entire team with one tool"
- "This 19-year-old built a $1M business with ChatGPT"

**Why it works:** Brain automatically fills in missing logic, creating engagement stickiness.

**Visual/Info/Case combinations:**
- Extreme visual + surprising data
- Impossible timeline + real results
- Tiny input + massive output

## Content Tree Structure

Every piece of content should follow this hierarchy:

```
Question (Root)
    ↓
Viewpoint (Trunk)
    ↓
Reasoning (Branches)
    ↓
Evidence (Leaves)
```

### Gan Method Content Model

**Structure:**
1. **Core viewpoint** (Trunk)
2. **Sub-arguments** (Branches)
3. **Evidence** (Leaves) - Must be:
   - Unexpected
   - Memorable
   - Vivid

**Quality check:** A good 15-min video or well-evidenced article = a tree with lush branches and leaves.

## Platform-Specific Applications

### Xiaohongshu (Little Red Book)
**Best formats:**
- WoW-type titles: "Gen-Z AI tools $100K/month"
- How-type for tutorials: "5 AI tools for 10x efficiency"

**Structure:**
1. Hook (5-10s): WoW statement
2. Pain point (10-15s): "Are you also facing..."
3. Solution (120-180s): Step-by-step with demos
4. Results (20-30s): Proof
5. CTA (5-10s): "Follow for more"

### X (Twitter)
**Best formats:**
- Start with puzzle: "Do you know why 90% of people fail with AI tools?"
- Then reveal answer in thread

**Structure:**
- Tweet 1: Puzzle/Hook
- Tweet 2-4: Reasoning + Evidence
- Final tweet: Conclusion + CTA

### Newsletter
**Best formats:**
- Question (title) → Viewpoint (intro) → Reasoning (body) → Evidence (examples)

**Structure:**
- Subject line: WoW or Why-type
- Opening: Establish puzzle
- Body: Tree structure (trunk → branches → leaves)
- Closing: Actionable takeaway

## Hook Generation Workflow

When asked to create hooks:

1. **Identify the core message**
   - What's the main point?
   - What outcome does the audience want?

2. **Choose question type**
   - Practical guide? → How
   - Surprising insight? → Why
   - New concept? → What
   - Extreme case? → WoW (prioritize this!)

3. **Apply WoW amplification**
   - Can you make it more extreme?
   - Can you add surprising numbers?
   - Can you create contrast (small input → big output)?

4. **Test the puzzle**
   - Does it make you think "why?" or "how?"
   - Does it create information gap?
   - Would you click it?

## Examples Library

See [EXAMPLES.md](references/EXAMPLES.md) for detailed case studies and templates.

## Quality Checklist

Before finalizing content:

- [ ] Does the opening create a puzzle?
- [ ] Is there a clear tree structure (root → trunk → branches → leaves)?
- [ ] Are the evidence points unexpected, memorable, and vivid?
- [ ] For WoW-type: Is the case extreme enough?
- [ ] Does it make the brain want to "fill in the gaps"?

## References

- "Writing is a Craft" - "Questions are the engine of articles"
- Gan Method - Content tree structure
- WoW Psychology - Extreme case engagement mechanics

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