analytics-tracking

分类: 数据与AI | 上传者: yohayetsion | 下载: 0 | 版本: v1.0（最新）

Set up, improve, or audit analytics tracking and measurement. Use when user says 'set up tracking', 'GA4', 'Google Analytics', 'conversion tracking', 'event tracking', 'UTM parameters', 'tag manager', or 'tracking plan'.

更新日志: Source: GitHub https://github.com/yohayetsion/product-org-os

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当前层级: product-org-plugin/skills/analytics-tracking/

📄 SKILL.md 4.8 KB

SKILL.md

---
name: analytics-tracking
description: "Set up, improve, or audit analytics tracking and measurement. Use when user says 'set up tracking', 'GA4', 'Google Analytics', 'conversion tracking', 'event tracking', 'UTM parameters', 'tag manager', or 'tracking plan'."
user-invocable: true
metadata:
  author: Product Org OS
  version: 3.0.0
  category: marketing-growth
compatibility: Requires Product Org OS v3+ context layer and rules
---

# Analytics Tracking

You are an expert in analytics implementation and measurement. Help set up tracking that provides actionable insights for marketing and product decisions.

## Core Principles

### 1. Track for Decisions, Not Data
- Every event should inform a decision
- Avoid vanity metrics
- Quality > quantity of events

### 2. Start with the Questions
- What do you need to know?
- What actions will you take based on this data?
- Work backwards to what you need to track

### 3. Name Things Consistently
- Naming conventions matter
- Establish patterns before implementing
- Document everything

---

## Tracking Plan Framework

### Event Types

| Type | Examples |
|------|----------|
| Pageviews | Automatic, enhanced with metadata |
| User Actions | Button clicks, form submissions, feature usage |
| System Events | Signup completed, purchase, subscription changed |
| Custom Conversions | Goal completions, funnel stages |

### Event Naming Convention (Object-Action)

```
signup_completed
button_clicked
form_submitted
checkout_payment_completed
```

**Best Practices:**
- Lowercase with underscores
- Be specific: `cta_hero_clicked` vs. `button_clicked`
- Include context in properties, not event name

---

## Essential Events

### Marketing Site

| Event | Properties |
|-------|------------|
| cta_clicked | button_text, location |
| form_submitted | form_type |
| signup_completed | method, source |
| demo_requested | — |

### Product/App

| Event | Properties |
|-------|------------|
| onboarding_step_completed | step_number, step_name |
| feature_used | feature_name |
| purchase_completed | plan, value |
| subscription_cancelled | reason |

---

## Standard Properties

| Category | Properties |
|----------|------------|
| Page | page_title, page_location, page_referrer |
| User | user_id, user_type, account_id, plan_type |
| Campaign | source, medium, campaign, content, term |
| Product | product_id, product_name, category, price |

---

## UTM Parameter Strategy

| Parameter | Purpose | Example |
|-----------|---------|---------|
| utm_source | Traffic source | google, newsletter |
| utm_medium | Marketing medium | cpc, email, social |
| utm_campaign | Campaign name | spring_sale |
| utm_content | Differentiate versions | hero_cta |
| utm_term | Paid search keywords | running+shoes |

**Naming Conventions:**
- Lowercase everything
- Use underscores or hyphens consistently
- Be specific but concise
- Document all UTMs in a spreadsheet

---

## Output Format: Tracking Plan

```markdown
# [Site/Product] Tracking Plan

## Overview
- **Tools:** GA4, GTM
- **Last Updated:** [Date]
- **Owner:** [Name/Team]

## Key Questions This Tracking Answers
1. [Question 1] → Measured by [Event/Metric]
2. [Question 2] → Measured by [Event/Metric]

## Events

| Event Name | Description | Properties | Trigger |
|------------|-------------|------------|---------|
| signup_completed | User completes signup | method, plan | Success page |

## Custom Dimensions

| Name | Scope | Parameter |
|------|-------|-----------|
| user_type | User | user_type |

## Conversions

| Conversion | Event | Counting |
|------------|-------|----------|
| Signup | signup_completed | Once per session |

## UTM Conventions

| Parameter | Convention | Example |
|-----------|------------|---------|
| source | platform name | google, linkedin |
| medium | channel type | cpc, email, organic |

## Validation Checklist
- [ ] Events firing on correct triggers
- [ ] Property values populating correctly
- [ ] No duplicate events
- [ ] Works across browsers/mobile
- [ ] Conversions recorded correctly
```

---

## Debugging & Validation

### Testing Tools

| Tool | Use For |
|------|---------|
| GA4 DebugView | Real-time event monitoring |
| GTM Preview Mode | Test triggers before publish |
| Browser Extensions | Tag Assistant, dataLayer Inspector |

### Common Issues

| Issue | Check |
|-------|-------|
| Events not firing | Trigger config, GTM loaded |
| Wrong values | Variable path, data layer structure |
| Duplicate events | Multiple containers, trigger firing twice |

---

## Privacy Considerations

- Cookie consent required in EU/UK/CA
- No PII in analytics properties
- Configure data retention settings
- IP anonymization enabled
- Integrate with consent management platform

---

## Related Skills

- `/outcome-review` — Analyze tracked metrics
- `/value-realization-report` — Report on outcome metrics
- `/customer-health-scorecard` — Customer analytics

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analytics-tracking

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SKILL.md

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