blog-copywriting

Category: Content & Multimedia | Uploader: fortyfivan | Downloads: 0 | Version: v1.0（Latest）

Create insightful, research-driven blog content including thought leadership, use case guides, threat research, data studies, and product announcements optimized for SEO/GEO and differentiated market positioning

Changelog: Source: GitHub https://github.com/fortyfivan/claude-message

Directory Structure

Current level: templates/skills/blog-copywriting/

📁 blog-types/
- 📄 data-study.md 3.5 KB
- 📄 product-announcement.md 3.4 KB
- 📄 thought-leadership.md 2.8 KB
- 📄 threat-research.md 3.4 KB
- 📄 use-case-deep-dive.md 3.0 KB
📄 SKILL.md 4.9 KB

SKILL.md

---
name: blog-copywriting
description: Create insightful, research-driven blog content including thought leadership, use case guides, threat research, data studies, and product announcements optimized for SEO/GEO and differentiated market positioning
---

[Note for the user: tune this skill and the asset types to your requirements - this is a generic example as a starting point]

# Blog Copywriting

## Instructions

1. **Identify Blog Type:** Determine from user input which type applies
2. **Load Type Guide:** Read the corresponding file from `blog-types/`
3. **Review the Brief:** Session should include messaging brief with target audience, thesis, and objectives
4. **Reference Messaging House:** Extract relevant context from `/messaging` using the table below
5. **Conduct Research:** Use WebSearch for real-time market intelligence, competitive analysis, data validation
6. **Draft Outline:** Create structured outline following the type-specific structure
7. **Write Blog Post:** Apply type-specific guidelines and SEO/GEO best practices
8. **Self-Evaluate:** Review against the validation checklist

## Blog Type Guides

After identifying the blog type, load the corresponding guide:

- **Thought Leadership:** See `blog-types/thought-leadership.md`
- **Use Case Deep Dive:** See `blog-types/use-case-deep-dive.md`
- **Threat Research:** See `blog-types/threat-research.md`
- **Data Study:** See `blog-types/data-study.md`
- **Product Announcement:** See `blog-types/product-announcement.md`

## Messaging House Context

Look for the following when referencing messaging elements in `/messaging`:

| Context Type       | What to Extract                                     | Source Files                 |
|--------------------|-----------------------------------------------------|------------------------------|
| Persona & Audience | Target reader, pain points, technical altitude      | audience.md                  |
| Voice & Narrative  | Brand voice, story arc, tone guidelines             | profile.md (voice section)   |
| Value Framework    | Core propositions, differentiation, outcomes        | space.md, portfolio.md       |
| Market Perspective | Industry trends, positioning, competitive landscape | space.md                     |
| Evidence           | Social proof, customer stories, data points         | proof.md, portfolio.md       |
| Strategic Context  | Campaign alignment, content themes                  | motion.md                   |

## SEO/GEO Optimization

**Chunk-based structure:**
- Break content into 200-300 word sections with descriptive H2/H3 headers
- Each section should be quotable by AI engines
- Use keywords naturally in headers and first sentences

**AI-friendly elements:**
- Direct Q&A format where appropriate
- Bullet point summaries at section ends
- Data points that can stand alone as citations
- Clear definitions for technical terms

**E-E-A-T signals:**
- Author credentials and expertise
- Original research and data
- Citations to authoritative sources
- Customer quotes and case studies

**Technical foundations:**
- Meta descriptions optimized for AI summarization (150-160 characters)
- Alt text for images and data visualizations

## Validation Checklist

Copy this checklist and verify before finalizing:

```
Blog Quality Check:
- [ ] Insightfulness: Adds new perspective (not consensus)
- [ ] Narrative Flow: Clear beginning, middle, end
- [ ] Market Relevance: Addresses current pain points
- [ ] Differentiation: Distinct from competitor content
- [ ] Credibility: Backed by evidence/data
- [ ] SEO/GEO: Quotable sections, structured headers
- [ ] Type Alignment: Follows structure from type guide
```

## Writing Guidelines

- Use tension to frame the domain
- Make reader feel smarter for reading
- Concrete examples over abstractions
- Experience-based insights AI can't replicate
- Avoid marketing fluff and thinly veiled pitches
- Include original research or data when possible
- Write for practitioners but remain accessible to executives
- Every section should be self-contained enough to be AI-quoted

## Output Format

ALWAYS use this exact template structure:

```markdown
## Content Brief
**Blog Type:** [Type]
**Target Audience:** [Primary persona and altitude]
**Core Thesis:** [Main argument or insight]
**Market Context:** [Why this matters now]
**Key Takeaways:** [3-5 main points readers will learn]
**SEO Keywords:** [Primary and secondary keywords]

## Outline
[Section-by-section structure with brief descriptions]

## Blog Draft
[Full formatted blog post with headers, sections, and SEO optimization]

## Messaging References
- **Audience:** [Link to audience.md section]
- **Value Framework:** [Link to space.md]
- **Market Context:** [Link to space.md]
- **Other:** [Additional references used]

## Evaluation
**Insightfulness:**    [Assessment]
**Narrative Flow:**    [Assessment]
**Market Relevance:**  [Assessment]
**Differentiation:**   [Assessment]
**Credibility:**       [Assessment]
**SEO/GEO Readiness:** [Assessment]
```

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